تسى اهلل وتعذ: تى انرفع تح ذ اهلل ي طرف ت عيسى قريسني يتخرج ي جايعة ان ذية تخصص: إعالو آني انتخصص انثا ي: حفظ انتراث ت فس انجايعة تان ذية 3821/82/82 ا

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1 تسى اهلل وتعذ: تى انرفع تح ذ اهلل ي طرف ت عيسى قريسني يتخرج ي جايعة ان ذية تخصص: إعالو آني انتخصص انثا ي: حفظ انتراث ت فس انجايعة تان ذية 3821/82/82 انجسائر- انج سية انجسائر ونيس ني وط فأ ا يسهى نهتىاصم وطلب المذكرات يجا ا وتذو يقاتم +8318( هاتف : بريدي إلكتروني: benaissa.inf@gmail.com benaissa.inf@hotmail.com :MSN فيس تىك: سكاية: benaissa20082 دعىة صانحة تظهر انغية فرت ا يصهل يهفي وأ ا في انتراب... أ يعفى ع ا وأ يذخه ا ج ته وأ يرزق ا اإلخالص في انقىل وانع م.. مالحظة: أي طالب أو باحث يضع نسخ لصق لكامل المذكرة ثم يزعم أن المذكرة له فحسبنا اهلل وسوف يسأل يوم القيامة وما هدفنا إال النفع حيث كان ال أن نتبنى أعمال الغير واهلل الموفق وهو نعم المولى ونعم الوكيل... ال تنسوا الصالة على النبي صلى اهلل عليه وسلم صل على النبي اهلل سبحان وبحمدك سبحان اهلل العظيم- بن عيسى قرمزلي 8831

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14 م Determinant of E-Commerce Adoption and Their Effect on Marketing Performance An applied study on sample of companies in Amman City By: Nada Faiz Yahya Supervisor: Laith A- Rubaiee Abstract The study aimed to identify Determinant of E-Commerce Adoption and Their Effect on Marketing Performance An applied study on sample of companies in Amman City This study came to test the stated hypothesis to treat the research problem. The descriptive analytical method is used that depends on studying the phenomenon, and depending on the filed survey to obtain the data through the questionnaire. the study populate consist of leaders of the supreme administrative (heads of boards of directors, CEOs, General Managers or their Assistants and heads of department for companies operating in the industrial area in Amman city and included a sample of (105 members of the administrative leadership, (105 questionnaire were distributed at the higher administrative leader, the number of the returned questionnaires was (96 questionnaires, with the percentage (0.91,5 which good percentage. And the researcher used questionnaire for primary data to complete the practical side of the study, as consisting of four dimensions: (relative advantage, Compatibility, Ease of use, Organization readiness,, Marketing performance consisting of two

15 ن dimension (market share, profitability and the adoption of electronic commerce. The validity of the question was assured through presenting it to a set of arbitrators from the university teachers, consistency was obtained by Gronbach Alpha, which reached 0.922, it is relevant for the present study purposes. The study conciliated the following : results show that the factors affecting on the adoption of the electronic commerce in the companies working in Amman are high. results showed that the level of the importance of the electronic commerce in the companies working in Amman is high as it is in the lower level of high working according to the fifth rescored measurement that was used to measure with. Result showed that the level of the marketing performance in the companies working in Amman is practically high as it is in the lower level of high working according to the seventh record measurement that was used to measure with. Relative advantage has higher level than the factors effecting the adoption of electronic commerce. The compatibility dimension has the bigger importance in a details way on whoever adopt the electronic commerce and on the market share company with competitors.

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142 الرقم شرآة اللقاء للمستلزمات البصرية الرافدين للخدمات البترولية شرآة تيتانيوم للتسويق والاستيراد والتصدير خلدا شرآة الا ختيار الا فضل لتجارة المواد الغذاي ية خلدا إسم الشرآة شرآة الصدى للكيماويات خلدا شرآة الحلول الصحية - خلدا مو سسة يزن للكيماويات خلدا مو سسة زياد الصايغ للا جهزة الطبية شرآة سبارتن مو سسة شهم الجاردنز شرآة القرية العربية للبلاستيك شرآة فرناس للصناعات الدواي ية

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