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أ : Determinant of E-Commerce Adoption and Their Effect on Marketing Performance An applied study on Sample of Companies in Amman City 2012 /
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م Determinant of E-Commerce Adoption and Their Effect on Marketing Performance An applied study on sample of companies in Amman City By: Nada Faiz Yahya Supervisor: Laith A- Rubaiee Abstract The study aimed to identify Determinant of E-Commerce Adoption and Their Effect on Marketing Performance An applied study on sample of companies in Amman City This study came to test the stated hypothesis to treat the research problem. The descriptive analytical method is used that depends on studying the phenomenon, and depending on the filed survey to obtain the data through the questionnaire. the study populate consist of leaders of the supreme administrative (heads of boards of directors, CEOs, General Managers or their Assistants and heads of department for companies operating in the industrial area in Amman city and included a sample of (105 members of the administrative leadership, (105 questionnaire were distributed at the higher administrative leader, the number of the returned questionnaires was (96 questionnaires, with the percentage (0.91,5 which good percentage. And the researcher used questionnaire for primary data to complete the practical side of the study, as consisting of four dimensions: (relative advantage, Compatibility, Ease of use, Organization readiness,, Marketing performance consisting of two
ن dimension (market share, profitability and the adoption of electronic commerce. The validity of the question was assured through presenting it to a set of arbitrators from the university teachers, consistency was obtained by Gronbach Alpha, which reached 0.922, it is relevant for the present study purposes. The study conciliated the following : results show that the factors affecting on the adoption of the electronic commerce in the companies working in Amman are high. results showed that the level of the importance of the electronic commerce in the companies working in Amman is high as it is in the lower level of high working according to the fifth rescored measurement that was used to measure with. Result showed that the level of the marketing performance in the companies working in Amman is practically high as it is in the lower level of high working according to the seventh record measurement that was used to measure with. Relative advantage has higher level than the factors effecting the adoption of electronic commerce. The compatibility dimension has the bigger importance in a details way on whoever adopt the electronic commerce and on the market share company with competitors.
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11 " : (Compatibility Gatignon and. ( Robertson, 1985 p240 : (Ease of use (Davis 1989 p 323 (Firm size " (Rajeev, 2001, p:283 " :(Marketing performance (Ambler, et al 2004 P20 :(Profitability :.(Chandra, 1997, p: 538 :(Market Share (Kaplan & Norton,1996, p:68
12 : : (8-1 : -1.( 2012-2011 : -2.2012-2011 : -3 : -4. : ( (Alam, 2001 ( Lee,2001 :(Relative Advantage -.(Sparling, 2007 Grandon and Pearson, :(Organization readiness -.(Mehrtens et al., 2001 (2004b (Alam et al 2011, Grandon & : (Ease of use - Pearson 2004
13 Lee (Grandon and Pearson, 2004b.(Compatibility -. (Alam, 2011 (Shen, 2004 (Grandon, 2004 (,2001 (Manzano et al 2005, : (Kaynak. et al 2004 (Frambach et al 1998, Premkumar & : (frim size Robert 1999, Ling 2001, Kevin, Zhu, et al 2003 : Marketing performance (Sullivan et al 2005, Manzano & Vila 2005 Morgan et :Market share (al 2009, Asikhia 2010, Sullivan et al 2007 (Avci. et al 2011,, : profitability Morgan et al 2009
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